Nike Running Coach

Year2023

FocusProduct, Illustration

A run for every mood — Brand and product concepts for a personalized running coach not just for runners, but for anyone who has interest in understanding their body.

Nike approached BASIC/DEPT® to iterate on an app and brand identity for a new product: a connected shoe that provides insights hyper-personalized to the user’s running habits.
Our small team delivered 3 separate brand concepts on a tight timeline (about 1 day per concept), each exploring a different way to humanize an athlete’s data. This informed how the information surfaced within the product - from leaning into the calming and mindful aspect of running, to anthromomorphizing the running coach for different scenarios - across a series of features including custom programs, recovery regimens, and in-the-moment training tips.

Designed with Kyle Troutman, Mia Patrevito, Matt Kipper.

More work

Designer from
Detroit(ish)